Sim Viney is currently the Brand Campaigns Lead at Red Bull since January 2022. Prior to this role, Sim worked as the Senior Global Brand Manager at innocent drinks since September 2019. With experience as the Brand Campaigns Manager at innocent drinks from April 2014 to March 2018, Sim was responsible for all UK campaigns through the line. Additionally, Sim held the position of Brand Manager at SSP Limited from April 2012 to April 2014, overseeing the strategy and commercial performances of QSR portfolio brands such as Millie's Cookies, Burger King, KFC, and QSR brands. Education includes a Bachelor of Arts (BA) in History from the University of Nottingham and additional courses such as a Marketing Week Mini MBA with Mark Ritson in 2020.
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