Cassidy Rooke

Cassidy Rooke possesses a comprehensive background in partnership development and marketing within the sports industry. Currently serving in Partnership Solutions at Innovative Partnerships Group since August 2023, Cassidy previously held multiple positions at the National Basketball Association (NBA) from April 2019 to August 2023, including roles in Growth Properties & Partnership Development and as a Team Partnership Development Analyst. Prior experience includes a Partnership Marketing Intern position with the Sacramento Kings and an Internship in Partnership Marketing and Media Sales at Kroenke Sports & Entertainment, where responsibilities involved client management and activation execution. Additionally, Cassidy gained retail experience as a Management and Sales Intern at The Buckle, Inc. Cassidy earned a Bachelor of Science in Business Administration with a focus on International Business and Management from the University of Denver's Daniels College of Business from 2014 to 2018.