Seb K.

Head Of Communications at Insightful

Seb K. has a diverse range of work experience, starting in 2010 as a Government and Community Relations Advisor at Cricket Australia. In this role, they designed and implemented national strategic communications and PR campaigns for the Australian cricket team and Cricket Australia brands. Seb also managed media opportunities and competitions, acting as a media manager for the touring team in India and at national competitions.

Following their time at Cricket Australia, Seb became a Communications Consultant, working as a self-employed communications consultant. Seb designed and implemented communications strategies for national campaigns and events, managed media relations for national sporting competitions, and created and distributed communications materials to over 2000 media outlets.

Seb later joined Blendwell Smoothies as a Founder in 2015, where they established and operated the company. Seb then transitioned to Neofit Products in 2017, where they served as Founder & Director until 2019.

In 2018, Seb joined WorkChain.io as Communications Director and a member of the founding team. Seb was responsible for managing communications for WorkChain.io, a blockchain solution for the future of payroll. Seb held this role until 2020.

Seb has also gained experience in the field of copywriting and digital marketing. In 2016, they worked as a Copywriter & Digital Marketing Strategist as a self-employed individual. In 2018, they joined Sonder Products as a Director.

Most recently, Seb joined Insightful in 2020 as Head Of Communications, where they have been responsible for leading communications efforts.

Seb'smost recent position, starting in 2023, is Vice President of Copywriting & Content Strategy at Matt Young Media.

Throughout their career, Seb has demonstrated expertise in communications, public relations, media management, and strategic campaign design and implementation.

Seb K. completed a Bachelor of Arts (BA) degree in Literature and Visual Culture from Monash University, from 2000 to 2003. Later, from 2005 to 2007, they pursued a Master of Arts (MA) degree in Communications and Media Studies, also from Monash University.

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