Paula Crerar has a diverse work experience in marketing roles. Paula is currently the Director of Marketing at Engagys LLC, starting in April 2023. Previously, they served as the Head of Marketing at Inspired Concepts, Inc., where they worked on improving knowledge sharing and collaboration within organizations through their product Please Share. Before that, Paula worked as a Principal Consultant at AddVantage Marketing, where they focused on B2B marketing and provided strategies and methodologies for marketing campaigns. Paula also has experience as the VP of Marketing at OnPage Corporation, where they managed incident alert management systems. Additionally, Paula served as the VP Content Marketing & Programs at Evergage, where they implemented real-time personalization and customer data platforms. Paula has also held the role of Chief Marketing Officer at The Value Shift, helping companies integrate people, processes, and technology for better sales outcomes. Prior to that, Paula served as the Vice President, Product Marketing at Brainshark, overseeing the content team and managing Brainshark and SlideShark product lines. Paula also held positions as Director, Product Marketing at Kenexa and VP of Marketing at nTAG Interactive. Paula began their career as a Consultant at Add-Vantage Consulting Group.
Paula Crerar completed their Bachelor of Science in Business Administration with a major in Marketing at Boston College, where they studied from 1981 to 1985. Following that, they pursued further education at the Babson F.W. Olin Graduate School of Business, where they obtained their Master of Business Administration (MBA) degree in 1990. No additional certifications or information about the obtained month or year for any certifications were provided for Paula Crerar.
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