Michelle Tiziani has extensive experience in marketing automation, currently serving as the Marketing Automation Manager at Institutional Real Estate, Inc. since 2004. In this role, Michelle developed and automated comprehensive marketing initiatives, including lead generation, nurturing, management, scoring, and lifecycle campaigns, utilizing Marketo to design and optimize emails, forms, and landing pages. Prior to this, Michelle was the Web Manager at the Yerba Buena Center for the Arts from 1999 to 2004, where responsibilities included managing website content and overseeing new developments. Michelle holds a BA in Marketing from the Lam Family College of Business at San Francisco State University.
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