Will Yang

Will Yang is the Head of Growth at Instrumentl and a Co-Founder of Albert. Will has a diverse background in management consulting and marketing.

Will graduated from Northwestern in December 2014 and went full-time at Albert in January 2015. Will led the charge for the relaunch of their blog and digital marketing efforts. Under their guidance, the blog traffic for the first half of the school year was trending at 2.2X the prior school year, GA-tracked blog pageviews had grown 44% comparing calendar year 2019 to 2020, and SEMRush estimated blog traffic had grown 61% in 11 months. Additionally, one in three inbound leads were directly attributable to 2020 efforts.

Instrumentl is a data startup that enables scientists to easily find and analyze the data they need to make discoveries. Will joined Instrumentl in August 2020 as their Head of Growth. In this role, they are responsible for leading growth initiatives and scaling the company.

Will Yang received a B.A. in Economics with a concentration in Chinese Language and Culture from Northwestern University, and also holds an International Baccalaureate Diploma from Winter Park High School.

Will Yang reports to Gauri Manglik, CEO & Co-Founder. They are on a team with Liz Baker - Content Operations Manager, Celia Daly - Partnerships Marketing Manager, and Gabriel Sinkin - Head of Engineering. Some direct reports include Maud Duchac - Sales Operations & Strategy Lead, Ani Ter-Margaryan - Growth Associate.