Joel McNichol

Joel McNichol is a seasoned media professional with extensive experience in film and television production, currently serving as the Founder and CEO of Swather since September 2017. As a content creator, Joel specializes in impactful storytelling across various platforms and has produced notable projects such as "Anchor 8," exploring themes of identity and culture, and "Evolve: Year Zero," which won Best Web Series at the Los Angeles Independent Film Festival in 2018. In addition to roles at Swather, Joel has served as a Media Relations Specialist at Skijor Canada, a Creative Consultant at Christine Klassen Gallery, and has held various positions throughout the media industry, including Field Producer at the Banff World Media Festival. Joel's earlier career includes significant contributions in change management consulting within the energy sector and initiatives promoting community engagement through creative arts. Joel's educational background includes studies in Film/Video and Photographic Arts, Indigenous Cultural Studies, and a Bachelor of Fine Arts in Theatre.