Sreenath Reddy

Sreenath Reddy is the CEO and founder of Intentwise, a company that provides software to help businesses optimize their online marketing efforts. Prior to starting Intentwise, Sreenath worked at Orbitz Worldwide for seven years, where they served as Senior Director of Marketing Strategy.

In their role at Orbitz, Sreenath was responsible for developing and executing the company's marketing strategy, as well as overseeing the business goals and metrics. Sreenath also led quarterly and weekly business reviews with the Orbitz executive team.

In addition, Sreenath built and led a cross-functional growth experimentation team, which was tasked with identifying high-impact business opportunities. The team's areas of focus included online marketing channels (SEM, SEO, Social Media, Email), hotel supply sourcing and sales channels (Website, Mobile, Telesales).

Under Sreenath's leadership, the team was successful in identifying several high-impact opportunities in the areas of online marketing, site optimization and supply sourcing. These successes led to increased investment in these areas by the company.

Sreenath also optimized marketing spend by developing a framework to address Multi-Channel Attribution and to understand how incremental each of the online marketing channels and campaigns were.

Finally, Sreenath served as a thought leader and developed an information strategy with the objective of turning Orbitz's data assets into a competitive advantage. This work helped establish Orbitz as a leader in online marketing.

Sreenath Reddy has a master's degree in Business Administration and Management from Northwestern University - Kellogg School of Management. Sreenath also has a B Tech in Civil Engineering from Indian Institute of Technology, Madras and another B Tech in Civil Engineering from Siva Sivani Public School. Finally, they have a Master's degree in Engineering from Stanford University.

Sara Johnson - Content Director, Animesh Dayal - Product Manager, and Alan Osetek - Chief Commercial Officer report to Sreenath Reddy.