Beatriz Cardoso Guimarães

Beatriz Cardoso Guimarães has a diverse work experience spanning over several decades. Beatriz is currently working at Interbrand as a Senior Director in Brand Strategy. In this role, they lead a multidisciplinary team in working with various segments and organizations globally. Beatriz has also previously worked at Microsoft, where they held multiple roles such as Director and Senior Manager in Brand Strategy. Beatriz'sresponsibilities included developing strategic frameworks, implementing brand initiatives, and leading projects that focused on brand strategy and corporate culture. Prior to Microsoft, Beatriz worked at FutureBrand São Paulo as a Director, overseeing projects across all brand disciplines. Beatriz also worked at Integration Consulting as a Lead Manager, providing marketing and go-to-market strategies for global clients. Beatriz's earlier experience includes working as a Consultant in Marketing at RBS Direct and as a Partner and General Manager at Lindt Energy & Gas Wholesaler. Beatriz began their career as an Analyst at Credibanco Investment Bank. Throughout their career, Beatriz has demonstrated expertise in brand strategy, project management, and team leadership.

Beatriz Cardoso Guimarães earned a Master of Communication degree from the University of Washington between the years 2019 and 2023. Beatriz also completed a specialization in Business Administration (CEAG) at FGV - EAESP in 2000-2001 and obtained an undergraduate degree in Business Administration from the same institution between 1991-1995. In terms of additional certifications, Beatriz became a Certified Change Practitioner through Prosci in 2019 and completed the Microsoft-INSEAD Online Business Strategy and Financial Acumen program offered by INSEAD Executive Education in 2016.