Mark Iafrate

Mark Iafrate has extensive work experience in various roles and industries. Mark is currently working at Intercom as the GTM Lead for Webinars & Partner Marketing, where they are responsible for managing the company's webinars and partner marketing strategies. Prior to this, they held the position of Senior Product Marketing Manager at Intercom, overseeing platform and partnerships. Before joining Intercom, Mark founded and co-founded several ventures, including Whales For Wishes, a charity bottle share and rare beer raffle, and SmallBatchGlassware.com, a limited edition glassware company for craft beer enthusiasts. Mark also co-founded and served as CEO of The Beer Exchange, an online craft beer marketplace with a strong user base and profitable operations. Mark was involved in all aspects of the company, from product management to marketing and sales efforts. Additionally, Mark has worked as an independent consultant, specializing in strategic marketing strategies and campaigns for various companies and individuals. Mark has experience in B2B and B2C software, including eCommerce. Mark has also held product marketing consultant roles at HealthSpace Data Systems, Ltd., Atlas Quantum, and Accredible. In the past, they served as Head of Product Marketing & Product Design at Punch Technologies, Inc., where they were responsible for product design, marketing, and sales enablement for B2B mobile and web applications. Mark also held the position of Head of Product Marketing & Product Design at General Sentiment, where they contributed to the development and launch of the company's B2B SaaS platform. Additionally, Mark has experience in client services and research analysis.

Mark Iafrate completed their education at Davidson College, where they attended from 2006 to 2010. Mark received a Bachelor of Arts degree with a major in Economics. In addition, they obtained a certification from HubSpot Academy in May 2017, becoming Inbound Certified.