Caroline Shepherd

Caroline Shepherd is an accomplished media professional with extensive experience in media account management and business development. Currently serving as Media Account Director at IMA since September 2021, Caroline previously held positions as Channel Account Director at Brazil Street Ltd and Account Director at HS Media Network, where responsibilities included client engagement and data analysis. With a strong foundation in strategic media planning, Caroline has successfully managed campaigns for high-profile clients during tenure as Senior Media Account Manager at McCann Manchester, overseeing a diverse portfolio. Early career experiences include roles at Mediavest Manchester UK, J. Walter Thompson Worldwide, and a marketing assistant position at Piccadilly Radio Limited. Caroline's educational background includes a BA (Hons) in Management from The University of Manchester.