The International Advertising Association is the world’s only globally-focused ‘tripartite’ advertising trade association with membership representing advertisers, agencies and the media.  

Established in 1938 as a not-for-profit organization, the IAA is comprised of corporate members, organizational members, education affiliates, as well as Chapters with individual members and young professionals from over 40 countries. 

The IAA's mission statement includes:

∙ Promoting the critical role and benefits of advertising as a vital force behind all healthy economies and the foundation of diverse, independent media.

∙ Providing a forum to debate emerging professional marketing communications users and their consequences in the fast changing world environment.

∙ Promoting brand building, protecting and advancing the freedom of commercial speech and consumer choice.

∙ Encouraging greater practice and acceptance of advertising self-regulation.

∙ Taking the lead in state-of-the-art professional development through education and training for the marketing communications industry.

Advertising

International Advertising Association

Sasan Saeidi

Melissa Singh Randhawa

Iulia Niculae - Cuciurean

Dagmara Szulce

Kyra Roest

Chantal-Cleo Landis

Matthew Chavira

Norkor Akua Duah

Marco de Angeli

Iqbal Alhaddad

The Creative Strategy and Development team at the International Advertising Association is responsible for shaping innovative advertising strategies that align with the IAA's mission while fostering collaboration among its diverse membership. This team focuses on harnessing creativity and technology, such as artificial intelligence, to enhance brand building and promote effective self-regulation within the industry. Additionally, they offer professional development and training programs to equip members with the skills needed to navigate the evolving landscape of marketing communications.

Creative Strategy and Development

Leadership Team

Marketing and Communication

Creative Strategy and Development

About

Team members

Other teams at International Advertising Association

Leadership Team

Marketing and Communication