Daniel Casal

Daniel Casal has extensive work experience in the advertising and marketing industry. Daniel currently holds the position of Director General in the Creative Services Area at MioGroup, where they have been working since 2022. Prior to that, they served as the Chief Growth Officer at the same company in 2022.

Before joining MioGroup, Daniel held various roles at different organizations. Daniel was the Vice President of Digital Creativity at the International Advertising Association from 2021. Daniel also worked as an Associate Professor at ESIC Business & Marketing School starting from 2013.

Daniel has been involved in the creation of tailored experiences for governmental institutions, businesses, and academic sectors as a Partner at Talent Network since 2022. Daniel played a significant role in the growth of Yslandia, an agency model where they served as a Partner and General Director of Digital Transformation and Internationalization from 2019 to 2021. Yslandia focuses on providing marketing and advertising solutions to enhance business growth.

In addition to their professional contributions, Daniel has also held leadership positions at the International Advertising Association. Daniel served as the President of the Spanish Chapter from 2013 to 2019 and as the Executive Vice President from 2010 to 2013.

Throughout their career, Daniel has been an active figure in academia. Daniel has served as a Digital Strategy Professor at EUDE Business School since 2017 and as a Professor at IED | Istituto Europeo di Design from 2010 to 2019. Daniel also directed the Master of Digital Communication program at Universidad Complutense de Madrid from 2011 to 2015.

Notably, Daniel also founded and served as the CEO and Owner of Arroba, one of the oldest interactive agencies in Spain, from 1998 to 2019. The agency is known for its expertise in advising large companies on social media strategies, online communication actions, and content management platforms.

Overall, Daniel Casal's work experience showcases their extensive knowledge and expertise in the advertising and marketing field, along with their ability to lead and drive growth in various organizations.

Daniel Casal has an education history that spans multiple institutions and fields of study. In 1990, they began their studies in Marketing y Publicidad at CENP, completing their degree in 1994. Following this, in 2003, they attended IESE Business School and obtained a PDD (Dirección General) degree in 2004. In 2014, they studied at Universidad Complutense de Madrid and earned a Diplomado Universitario in Experto en Fundraising del tercer sector.

In addition to their formal education, Daniel Casal has also obtained several certifications. In 2019, they obtained a certification in "Como invertir en Arte" from Museo Lázaro Galiano. In 2017, they acquired a certification in "Apreciar el arte y su historia" from Teachlr, and another certification in "Inbound Marketing" from HubSpot Academy.