Maria Vakhtina

Maria Vakhtina has extensive experience in event management, marketing, and digital communications, currently serving as Event/Marketing/Digital Manager at the International Coaching Federation since May 2022. In this role, Maria leads cross-functional communications and special event organization, overseeing budgets and collaborating closely with various teams. Previously, as Sales Manager at Nike from January 2014 to July 2022, Maria managed key partner business development, launched product assortments, and coordinated special events. Early career experience includes roles at leading advertising agencies in Moscow, where Maria directed client relationships and managed event and advertising strategies for notable brands, showcasing a proven track record in project management and creative execution. Maria holds multiple degrees in Business Marketing and Finance from the Higher School of Economics.