Bob Croft MAMI, CPM

Bob Croft MAMI, CPM has a diverse work experience in marketing and technology roles. Bob is currently the Director at EZMaterials Pty Ltd, where they focus on building long-term partnerships and providing valuable resources in the construction industry. Prior to this, Bob worked as a Mentor - Marketing at InternMatch and Director at EZGrants.

Bob also has experience as an Owner of EZMarketing, where they specialized in online marketing. Bob served as an Author for Martech Zone, providing expertise and guidance in the complex marketing industry. Additionally, Bob worked as the Head of Marketing Technology at Howatson+Company and Howatson+White, and as a Senior Marketing Automation Consultant at mmw3degrees.

In their previous roles, Bob was a Digital Solutions Consultant at Blue Star Group Australia and IVE Group, focusing on personalized communications and guiding clients in the marketing landscape. Bob's work experience showcases their expertise in marketing, technology, and developing successful partnerships.

Bob Croft MAMI, CPM has a diverse education history. Bob obtained a Global MBA from Macquarie Business School from 2021 to 2023. Prior to that, they completed a Graduate Diploma in Migration Law and Practice from the University of Technology Sydney in 2018 and 2019, specializing in Law. In 2013 and 2014, Bob earned a Bachelor of Commerce (B.Com.) in International Business from Macquarie University. Before entering university, they completed a Diploma of Commerce at the Sydney Institute of Business and Technology from 2012 to 2013, focusing on Commerce.

In addition to their formal education, Bob has obtained various certifications. Bob is a Salesforce Certified Marketing Cloud Administrator and a Salesforce Certified Marketing Cloud Email Specialist, both from Salesforce, which they obtained in May 2021 and November 2020, respectively. Bob also earned the 2020 AMI Awards For Marketing Excellence from the Australian Marketing Institute in August 2020. Bob is Adobe Professional certified as an Adobe Campaign Classic Business Practitioner, an Adobe Campaign Classic Developer, and has achieved Adobe Campaign Sales Accreditation. Moreover, Bob has obtained various digital marketing certifications including Adobe Photoshop Level 1 from The University of Sydney, Digital Marketing Training from Google, Email Marketing Certification from HubSpot Academy, Inbound Marketing Certification from HubSpot Academy, and Marketo Certified Expert (MCE) from Marketo.