Ivette Melche Aburto

Ivette Melche Aburto is an experienced professional in project management and digital product development, currently serving as Project Manager at Interprotección since May 2021, where responsibilities include leading projects for insurance placement and relaunching web and app products. Prior to this, Ivette worked as a Product Owner for Banco Azteca, focusing on digital banking channels and continuous product improvements from May 2018 to May 2021. Ivette's career also includes roles at BBVA Bancomer as Gerente de promoción al negocio, Citibanamex as Gerente de producto Sr., and Farmacias del Ahorro as Especialista Comercial. Educational qualifications include a Diplomado in Customer Intelligence and a Master's degree in Marketing from Tecnológico de Monterrey, complemented by a Bachelor's degree in Administration from Universidad del Pedregal.