Somnath Sarkar

Somnath Sarkar is an experienced professional in media buying and investment with a career spanning over a decade. Currently serving as Vice President Investment at Interpublic Group (IPG) since March 2016, Somnath has also held positions such as Associate Vice President and General Manager, focusing on media buying for clients like Reckitt Benkiser. Prior roles include General Manager at Madison Communications and Managing Lead Investments at Lodestar, where Somnath headed media buying for Samsung. Earlier experience includes a Business Director role at Madison Communications Pvt Ltd, overseeing buying for Bharti Airtel Ltd. and a Media Director position at Vivaki Exchange, managing buying for the Videocon Business. Somnath holds a Post Graduate Certification in Digital Marketing and Communication from MICA and a PGDPM in Management from NIPM.