Guillaume Payen

Guillaume Payen serves as Directeur Marketing, Communication & Marque at INTERSPORT FRANCE since February 2015, leading the marketing and communication strategy for the group and managing a team of 70 across five areas of expertise. Previously, Guillaume held roles including Directeur Communication Corporate & Marque and Responsable Communication Corporate et Partenariats at INTERSPORT, alongside positions at Agence Wellcom, Reebok, and Agence RP&RP. With extensive experience in strategic consulting, client relations, and operational management in sports and entertainment communications, Guillaume has collaborated with notable clients such as Electronic Arts, beIN SPORTS, and Volkswagen. Guillaume holds a Maîtrise en communication from EFAP, completed in 2009.