Anita Hoevers

Anita Hoevers is a seasoned professional in category management and consultancy with extensive experience in the retail sector. Currently serving as a senior category manager at Intertoys since December 2018, Anita previously owned Didit, specializing in category management, project management, and buying consultancy for nearly 18 years. Anita's expertise includes private label development, assortment evaluation, sourcing, and supplier management. Prior roles at Intertoys involved various interim category manager positions, while previous experience at HEMA and Albert Heijn encompassed category management in diverse product lines. Anita's career began at Fokker as a manager in quality assurance after completing studies at Inholland University of Applied Sciences and SRM.