Bobby McDaniel

Bobby McDaniel is a seasoned marketing technology executive with extensive experience in developing and implementing integrated demand generation programs and optimizing marketing technology stacks. Currently serving as the Director of Marketing Technology and Analytics at IntraFi, McDaniel has successfully expanded the marketing strategy, introduced advanced technologies, and enhanced efficiencies, resulting in significant cost savings and increased sales opportunities. Previous roles include Director of Marketing at Delta Risk LLC, where McDaniel achieved remarkable improvements in Salesforce adoption and website traffic, Senior Marketing Manager at Cyveillance with a notable increase in marketing-sourced opportunities, and President of Thumbprint Strategic Media, leading innovative marketing campaigns. McDaniel's background encompasses a strong foundation in digital marketing, SEO, and lead generation, supported by a BBA in Marketing and International Business from Florida International University.