Rachael B.

Rachael B. has a diverse range of work experience spanning various industries. Starting from their most recent position, they are currently serving as the Head of Experience Design at Inviqa since October 2022. Prior to this, they worked at 160over90 in multiple roles. Firstly, as Vice President of Digital from July 2021 to September 2022, where they led an end-to-end digital department focused on UX, content strategy, design, engineering, and project management. Rachael then served as the Senior Director of UX & Content Strategy from January 2021 to July 2021, emphasizing transparency and inclusion within the team. Before that, from July 2019 to January 2021, they held the role of Director, Digital Strategy, where they provided oversight and guided the team in delivering successful and innovative solutions.

Rachael also has experience in academia. From 2017 to 2020, they worked as an Adjunct Instructor at Florida State University, teaching undergraduate courses in account planning. Additionally, they served as the Marketing Director at Ithaca College from 2016 to 2017, where they executed marketing strategies and chaired a team responsible for establishing project management best practices.

Furthermore, Rachael has held positions in the field of higher education. Rachael served as the Director of Interactive Marketing at Thomas Jefferson University from 2018 to 2019, where they led the university's digital strategy. Prior to that, they worked at Florida State University College of Law as the Assistant Director of Communications & Marketing from 2014 to 2016, focusing on digital strategy and website redevelopment.

Beginning their career, Rachael worked as a Communications & Web Specialist at Peirce College from 2012 to 2014, handling marketing and communications planning, including SEM and SEO initiatives. Rachael also gained experience as a Graphic Designer - Product at New View Gifts and Accessories from 2009 to 2012, managing an art library and collaborating with overseas vendors. Additionally, they served as a Designer - Product, Marketing & Web at Fun and Function from 2007 to 2009, handling marketing materials, product design, and client relationships.

Overall, Rachael's work experience showcases their expertise in digital strategy, marketing, UX/UI design, and project management across various industries.

Rachael B. has a Bachelor's Degree in Integrative Arts from Penn State University. Rachael also holds a Master's Degree in Integrated Marketing & Management Communications from Florida State University, along with a Graduate Certificate in Multicultural Marketing Communication from the same institution. In addition to their formal education, they have obtained a UX Certification from the Nielsen Norman Group in November 2016.