Jonathan Lacaille

Jonathan Lacaille has a diverse range of work experience in the gaming industry. Jonathan is currently working at IO Interactive as the Studio Brand Director, having started in 2021. Prior to that, they were the Sr. Global Brand Manager at IO Interactive from 2021 to 2022.

Before joining IO Interactive, Lacaille worked at Massive Entertainment - A Ubisoft Studio. Jonathan held the position of Product Marketing Director from 2019 to 2021. In this role, they integrated marketing into the game development process and managed communication plans throughout the product lifecycle. Jonathan also served as the Lead International Product Manager from 2016 to 2019, where they defined the global live brand strategy for Tom Clancy's The Division and managed a team of marketing artists and product managers. Jonathan initially joined Massive Entertainment as an International Product Manager in 2016.

Prior to their tenure at Massive Entertainment, Lacaille worked at Sony Computer Entertainment Europe as the European Jr. Trade Marketing Manager from 2013 to 2016. In this role, they maximized brand awareness through retail marketing campaigns and managed content for various PlayStation channels.

Additionally, Lacaille has worked at 2K Games as a Digital Marketing Coordinator in 2012, where they managed brand visibility on Xbox Live and PS Store, coordinated the production and submission of digital assets, and tracked their efficiency.

Jonathan began their career in the gaming industry at Sony Computer Entertainment France as a Trade Marketing Assistant from 2011 to 2012.

Overall, Lacaille's work experience showcases their expertise in brand management, product marketing, and integrated marketing strategies within the gaming industry.

Jonathan Lacaille completed their education in a chronological order. Jonathan attended ISEG Paris from 2007 to 2011, where they obtained a Master BAC+5 degree from ISEG Business School, specializing in International Marketing. Later, they pursued an MBA in International Marketing at St. John's University - New York from 2011 to 2012.