Lucie Allain

Lucie Allain serves as the Chief Growth Officer (Directrice digitale) at JIMMY FAIRLY, where responsibilities include managing digital P&L, ecommerce strategy, customer loyalty through multichannel CRM, and branding via digital media strategies. Prior to this role, Lucie held the position of Responsable Projets stratégiques - International Communication at Cartier, focusing on communication budget performance and strategic support for international communication initiatives. Lucie’s extensive experience at Boston Consulting Group (BCG) involved digital marketing, leading transformations for various global brands, and developing client data platforms and communication investment tools. Additional roles include project management at Centre Pompidou and SIGFOX, showcasing diverse skills in communications, marketing, and organizational development. Lucie Allain holds multiple degrees from prestigious institutions, including HEC Paris and Sciences Po.