Barb Malobabich

Barb Malobabich has a diverse work experience in the optical industry. Barb started their career in 1998 as a Key Account Manager and Sales Consultant with Sola Optical, where they focused on product placement and sales growth in multi-location optical retailers on the East Coast. Barb then joined Emess Design Group in 2004 as the Manager of Demand Planning and Procurement, where they managed a department and implemented training programs for forecasting and product life cycle management.

In 2005, Barb joined Vision-Ease Lens as a Retail Account Manager, where they developed branded messaging and marketing programs for multi-location retail eye care chains. Barb also launched new products in Walmart Vision Centers and provided training to associates.

From 2009 to 2014, Barb worked at Hoya Vision Care as a Brand Manager, where they focused on developing the Hoya brand among medical and optical professionals in the tri-state area. Barb trained and supported staff on product knowledge and created account-specific marketing plans.

Barb then joined Carl Zeiss Vision in 2015 as a Business Development Representative, responsible for facilitating revenue growth for independent eye care practitioners in the Ohio region. Barb provided product training, support, and designed marketing plans to encourage sales growth.

In 2017, Barb worked at Mondottica USA as a Sales Executive, where they developed the eyeglass frame market in Western Pennsylvania, Eastern Ohio, and West Virginia.

In 2018, Barb joined Indizen Optical Technologies, S.L.U. as a Regional Sales Manager for the Northeast region. Barb'srole includes managing sales and business development in the area.

Barb also has a history of entrepreneurship. In 2014, they founded ECPro Consulting LLC, where they serve as the Principal Owner. Additionally, they have worked as an independent consultant for Third Bridge Group Limited, providing consultations to investors looking to enter the optical sector.

Barb Malobabich obtained their Bachelor of Science in Business Administration (BSBA) with a focus on Marketing from Robert Morris University. Barb completed their degree from 1984 to 1988. In addition to their formal education, Barb has also obtained several certifications. Barb earned the "ABOC, Certified Optician and Technical Speaker" certification from the American Board of Opticianry in December 1999. Furthermore, they recently obtained the "Speaking Confidently and Effectively" certification from LinkedIn in July 2022. Lastly, it should be noted that Barb has an additional certification related to Cyber Threat Awareness Course, although specific details including the institution and dates of obtaining are not provided.