Scott Russell

Scott is the U.S. COO of Mediabrands and Chair of the Mediabrands U.S. Executive Leadership Team. He is also the Global President of Mediabrands OOH specialist agency, Rapport. Scott joined Mediabrands through UM in 2010 to lead the Fiat-Chrysler business and quickly started to build the Detroit office into one of UM’s largest and most successful global offices. Under his leadership, the office has grown significantly and diversified its portfolio. Prior to joining UM, Scott worked at BBDO for 11 years, rising to the level of Chief Brand Officer. His extensive background across Brand Creative, Media, and CRM agencies, gives Scott a deep understanding of the connection between Brands and their customers and how marketing drives business growth. Scott holds a B.S. in Advertising from Michigan State University, and an MBA in Marketing from Wayne State University.