Francois Roloff

Francois Roloff is a seasoned executive with extensive experience in the digital advertising and sustainability sectors. Currently serving as CEO and Co-Founder of PYURE since January 2024, Roloff focuses on technology solutions aimed at reducing CO2e emissions in digital advertising. Additionally, Roloff is a Proud Supporter of GICA Global Impact Capital Alliance at GICA Impact Network and holds the position of CEO and Founder at Lightspot Invest. Previously, Roloff was CEO of madvertise Group from January 2015 to May 2023, where responsibilities included expanding market penetration and developing strategic partnerships. Roloff's career also encompasses senior roles at companies such as madvertise media, LiquidM, and Viacom, complemented by a strong educational background, including advanced degrees in Business Communication Management from Hochschule für Technik und Wirtschaft Berlin and a recent program at Stanford University Graduate School of Business.