Mathis Betz

Mathis Betz is a seasoned executive with extensive experience in sales and commercial strategy within the influencer marketing sector. Currently serving as CEO and CCO of IROIN® Influencer Marketing Suite since November 2020, Mathis developed sales and marketing strategies that exceeded revenue targets by 30%. Prior roles include VP of Sales & Customer Success and Head of Sales at IROIN®, where responsibilities encompassed leading commercial activities and fostering client relationships. Previous experience includes positions as Account Executive at InfluencerDB, Interim Executive Director at Dialogum GmbH, Co-Founder of HN Direkt, and Sr. Project Manager at Hot Networkz. Mathis began the career as an Account Manager at HEINEKEN and earlier worked in administrative roles in logistics. Academic credentials include a Bachelor of Applied Science in European Studies from Zuyd Hogeschool and further education at Cologne University of Applied Sciences and ROC Leeuwenborgh.