Paige Brunda

Director, Marketing Analytics at Irvine Company

Paige Brunda has a diverse work experience spanning various roles and industries. Starting in 2010, they worked as a Book Seller and Nook Specialist at Barnes & Noble. Paige then went on to work as an Administrative Assistant at LSA Associates, Inc. in 2011 and as a Digital Marketing Intern at the National Geographic Society in 2012. In 2013, they joined DreamWorks Animation as an Administrative Assistant and Marketing & Events Intern.

From 2013 to 2017, Paige worked at Lionsgate, starting as a Digital & On-Demand Coordinator and Digital Marketing Coordinator before being promoted to Assistant Manager and later Senior Manager of Digital Marketing. During their time at Lionsgate, they led the implementation of a Data Management Platform and managed first-party data segment creation and lookalike modeling. Paige also collaborated with various teams to centralize websites and improve user experience and data collection capabilities.

In 2017, Paige joined Kinesso as an Associate Director of Data & Business Solutions, where they aided in the creation of a new department and worked with clients to develop strategic data roadmaps. Paige was later promoted to Director of Business & Audience Insights, focusing on driving strategic enablement of business goals through insights and analytics.

In 2022, Paige joined Hoag Hospital Foundation as the Director of Digital Analytics. In this role, they led MarTech strategy, audience intelligence initiatives, and data analysis projects to increase conversion and improve prospect quality. Finally, in 2023, they will start working at Irvine Company as the Director of Marketing Analytics.

Paige Brunda graduated from Pepperdine University in 2013 with a Bachelor of Science (B.S.) degree in International Business. In 2016, they obtained a Data Science Certificate from UC Irvine. Paige also holds several additional certifications, including Salesforce Certified Marketing Cloud Administrator, Adobe Certified Expert - Adobe Audience Manager Business Practitioner, Integrating Tableau and R for Data Science, and Google AdWords Fundamentals.

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