Adar Goren

Adar Goren has extensive work experience in the banking and financial services industry. Starting in 2008, Adar worked at Bank Leumi in various roles, including Head of Marketing Strategy & Research and Chief of Staff to the Head of Digital Banking Division. During this time, Adar was responsible for developing and implementing marketing strategies, analyzing marketing campaigns, and utilizing advanced measurement tools. In 2021, Adar joined Isracard as Chief Marketing Officer, where they are responsible for driving the strategic vision of the company and overseeing key areas such as marketing, brand management, and social media.

Adar Goren began their education in 2005 at Ben-Gurion University of the Negev, where they pursued a Bachelor's degree in Economics. They completed their undergraduate studies in 2008.

After a brief hiatus, Adar continued their education in 2010 at The Open University of Israel, obtaining a Master's in Business Administration (MBA) with a specialization in Business Management. They finished their postgraduate degree in 2012.

In addition to their academic qualifications, Adar obtained a certification as an Investment Advisor/Representative from the institution "רשות ניירות ערך" in July 2009.