Robert Waters

Robert Waters, MBA, has a diverse work experience spanning over 14 years. Robert is currently working at Ivanti as the Lead Product Marketing Manager - Endpoint Security. Prior to their current role, they held positions as the Sr. Product Marketing Manager - Endpoint Security and Sr. Product Marketing Manager - Mobile Security at Ivanti.

Before joining Ivanti, Robert worked at Optanix as the Marketing Director, where they were responsible for leading marketing and communications efforts. During their tenure, they developed and executed integrated marketing and communications strategies, resulting in significant pipeline growth and improved website performance. Robert also established positioning and messaging that differentiated the company from competitors and collaborated with technical teams to create compelling content for various audiences. Robert reported directly to the CEO and regularly provided updates on performance to the executive team and board of directors.

Earlier in their career, Robert held marketing roles at ShoreGroup, InfoPreserve Inc, PAETEC, Allworx, and WZNE 94.1 - The Zone. Throughout these positions, they gained experience in product marketing, technical writing, copywriting, and marketing and promotions.

Overall, Robert Waters has demonstrated a strong track record in marketing and product management, with a focus on driving results and implementing data-driven strategies.

Robert Waters, MBA attended Le Moyne College, where they obtained a Master of Business Administration (MBA) degree. Robert also studied abroad at Richmond, The American International University in London. Prior to that, they earned their Bachelor of Science (B.S.) degree in Management, with a focus on Marketing, from St. John Fisher University.

In addition to their formal education, Robert has acquired several certifications to enhance their expertise. Robert obtained the "Product Marketing Core" certification from the Product Marketing Alliance in February 2022. In August 2018, they completed the "Google Analytics for Beginners" certification from Google. Furthermore, they earned the "Content Marketing Certified" designation from HubSpot Academy in June 2017, and the "Pragmatic Marketing Certified – Level III (PMC-III)" certification from Pragmatic Marketing in June 2016. Lastly, Robert became "Inbound Certified" through HubSpot Academy in April 2016.