Elena di Federico

Elena Di Federico is an experienced professional in the fashion industry, currently serving as Events and Activations Manager at IWC Schaffhausen since June 2022, after previously holding the position of Visual Merchandising Assistant Manager. Prior experience includes working as the US Visual Merchandiser Coordinator for GIADA, where Elena defined U.S. visual merchandising strategies, conducted extensive training for sales associates, and launched impactful social media campaigns. Elena also held roles as Collection Coordinator Specialist at DOLCE&GABBANA S.r.l., where oversight of the collection development process was essential, and as part of the Worldwide Special Events office at Gucci, focusing on event implementation. Earlier experience includes a Public Relations Communications Assistant role at Next Agency. Elena holds a Master's degree in Fashion Product & Production Management from Istituto Marangoni and a degree in Fashion, Jewellery, and Accessories Design from Politecnico di Milano.