Edwin Miranda

Edwin Miranda Reyes serves as the Chief Executive Officer of Miami Franchise Group since 2020, leading one of the nation's fastest-growing franchise organizations that includes brands like The Lash Lounge and Uni K Wax, in collaboration with a private equity group. Previously, Edwin held various leadership roles, including Chief Executive Officer and Chief Marketing Officer at IXS, where Edwin advanced marketing technology applications and data-driven strategies from 1994 to 2020. Additionally, Edwin was the President of iCrossing in Puerto Rico for a year, focusing on creating impactful brand narratives. Earlier experience includes significant positions at Angelo Medina Entertainment and NATCOM GLOBAL, where Edwin developed innovative business strategies. Education includes advanced programs at MIT Sloan School of Management, focusing on Artificial Intelligence and Digital Marketing, complemented by a Bachelor’s degree in Business Administration from Interamerican University of PR.