Louise Cruttenden

Chief Marketing Officer at JAAQ

Louise Cruttenden is an accomplished marketing professional with extensive experience in strategic marketing and brand development. Currently the Chief Marketing Officer and Marketing Director at JAAQ, Louise plays a pivotal role in launching a mental health search engine. Previous roles include Non-Executive Director at LAKRIDS BY BÜLOW, Board Member at Action4Youth and Real Handful Ltd, and Fractional CMO for early-stage startups. Notable achievements include scaling revenue to over £100 million at Huel, where Louise served as Marketing Director, and leading innovative marketing initiatives during a 13-year tenure at Diageo. Louise holds a Professional Diploma in Digital Marketing from the Digital Marketing Institute and a degree in French and German from the University of Aberdeen. Additional education includes a Professional Certificate in Executive Coaching from Henley Business School.

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