KW

Katherine Whatley

SEO & Web Strategy Manager at Jackson Systems

Katherine Whatley has extensive work experience in marketing and web strategy. From 2021 to present, they have been the SEO & Web Strategy Manager at Jackson Systems, LLC. From 2018 to 2021, they were the Marketing & Website Consultant at Whatley Marketing & Design, where they collaborated with clients to create innovative, tailored marketing strategies, provided deep analysis of current marketing plans, and produced and analyzed reports for search engine optimization and keyword targeting. From 2017 to 2018, they were the Marketing and Operations Director and Web Designer at MainStay Solutions, where they compiled and leveraged data to analyze client needs, established brand image and marketing strategy, and explored SEO and web optimization methods. From 2016 to 2017, they were the Global Marketing Manager at Littler Diecast, where they produced all graphics, associated copy, and branding for the parent company and global subsidiaries. From 2015 to 2016, they were the Marketing and Communications Manager at Innovative Surgical Designs, where they conceptualized and tailored content, product, and sales materials for medical and general-public audiences. From 2014 to 2015, they were the Marketing Director at G6 Communications, where they utilized knowledge of WordPress and graphic design to create two distinct websites for A/B market testing, analyzed potential opportunities for SEO and Ad Words campaigns, and designed unique strategic marketing strategies. From 2013 to 2014, they were the Event Manager at the Embassy Theater Fort Wayne, where they directed and coordinated activities of staff, suppliers, talent, and guests for events. From 2011 to 2013, they were the Marketing, Event, & Promotions Director and Promotions Director at Summit City Radio Group, where they moved from Promotions Director to Marketing Director in charge of Promotions and Sales, and planned events from Talent appearances and support staff to 3000+ attendee concerts. From 2011 to present, they have been the Founder and President at NexGenPR, a Social Media, Public Relations, and Internet Marketing company, where they research upcoming trends in Advertising and Public Relations for implementation. From 2009 to 2011, they were the Public Relations and Internet Marketing Intern and Media Consultant at Computer Genius, Inc., where they generated target-market appropriate media and messages and investigated and studied SEO techniques and methods.

Katherine Whatley attended Taylor University from 2007 to 2008, where they earned a Bachelor of Arts (B.A.) in Marketing. Katherine then attended Purdue University from 2008 to 2011, where they earned a degree in Communication with a focus in Public Relations and Advertising.

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