Liset Otten is a seasoned professional in digital marketing and project management, currently serving as the Global Digital Activation Manager at JACOBS DOUWE EGBERTS since August 2014. Liset has held various roles at JACOBS DOUWE EGBERTS, including Global Paid Social Media Lead and Global Media Specialist. Prior experience includes roles such as Project Manager and Consultant at Frisse Blikken, Project Manager at Pels Rijcken, and Marketing & Communications Manager at ABN AMRO Bank N.V. and Scarno. Liset's academic background includes a Master’s degree in Business Administration with a focus on Strategic Marketing & Innovation Management and a Bachelor’s degree in Business Administration from the University of Groningen, complemented by an exchange program at Ajou University in South Korea.
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