Marcelo Tinoco

Marcelo Tinoco is an experienced e-commerce and digital channels manager with a strong background in the development and management of online sales processes across various sectors. Currently serving as the Gerente de e-Commerce at JCE since December 2021, Marcelo has demonstrated expertise in structuring D2C, B2C, and B2B digital channels for multiple brands within the group. Prior roles include managing digital commerce strategies at Rech Agrícola, Britânia Eletrodomésticos, Walmart, Carrefour Brasil, and Stanley Black & Decker, where Marcelo successfully improved financial performance and operational efficiency. An academic background includes degrees in Business Administration, Marketing, and advanced studies in Digital Data Marketing and Artificial Intelligence from reputable institutions such as the University of Chicago and FIAP.