Dan Lawlor

Dan Lawlor is a highly experienced professional in market research and customer experience solutions, currently serving as a Sr. Principal for CX Solutions at J.D. Power since January 2023. Prior to this role, Dan held several key positions including Research Consultant at Diag Partners, Vice President of Market Research and Analytics at SureCritic, and Director of Research & Statistics at the Motorcycle Industry Council. With a career that spans over three decades, Dan has developed expertise in managing complex research operations, leading teams, and implementing data quality assurance processes that ensure accurate and actionable client deliverables. Dan's academic credentials include a B.S. in Business Administration with a focus on Marketing from California State University, Northridge, as well as a Six Sigma Green Belt certification from Villanova University.