Keith Spondike has extensive experience in marketing and strategy roles in various industries. Keith most recently worked as the Vice President OEM Digital Strategy at J.D. Power, where they focused on enhancing the automotive consumer marketing and sales experience through personalized online-to-offline interactions. Prior to that, they served as the Sr. Director of Marketing at FordDirect, overseeing customer engagement and developing technology solutions to drive sales. Keith also held the position of VP of Marketing at Silversea Cruises, where they were responsible for marketing strategy, SEM/SEO, advertising, and more. Additionally, Keith has held marketing leadership positions at Avantair, Lakeshore Marketing, Eclipse Aviation, and Cadillac Motor Car - General Motors, where they played significant roles in developing branding strategies, advertising, and promotions for luxury brands. Overall, Keith's work experience demonstrates their expertise in driving customer engagement, developing marketing strategies, and leveraging data to achieve business growth.
Keith Spondike obtained their Bachelor of Science (BS) degree in Finance from Oakland University, where they studied from 1987 to 1991. Keith then pursued a Master of Business Administration (MBA) degree with a focus on Marketing at Wayne State University, completing their studies from 1992 to 1994.
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