Lucynda Burgess

Lucynda Burgess (Davies) is an experienced executive in brand management and sales within the sports fashion industry, currently serving as Chief Brand Relationship Officer and General Manager for Asia Pacific at JD Sports Fashion since January 2014. In this role, responsibilities include general management and P&L oversight across various international markets, focusing on geographic development in collaboration with local Joint Venture partners. Previously, Lucynda held several key positions at Nike Western Europe from September 2006 to July 2013, including European Sales Director for Department Stores and Strategic Account Director for JD Group, where Lucynda managed P&L responsibilities and developed strategic plans to drive business success. Lucynda began the career at Nike from November 2002 to January 2006, taking on roles such as Senior Strategic Account Manager. Educational background includes a Marketing Ba (Hons) degree from the University of Central Lancashire and earlier studies at the University of Leeds.