Matthew Gibson

Matthew Gibson is an experienced digital marketing professional with a robust career spanning over a decade, currently serving as Paid Media Lead at JD Sports Fashion plc since January 2017. Matthew has held various positions within the company, including Paid Media Manager and Senior Paid Media Executive, demonstrating expertise in paid media strategy and execution. Previously, Matthew worked as a Digital Marketing Specialist at mmadigital and as a Digital Acquisition Executive at Shearings Holidays, where responsibilities included developing online strategy and managing PPC agency relationships. Matthew's early career also includes roles at Carat and Summit Media, focusing on digital planning and PPC campaign management. An educational background in Business and Management from Aberystwyth University supports Matthew's extensive skill set in digital marketing and client relations.