Biney Singh

Paid Social Director at Jellyfish

Biney Singh is currently the Paid Social Director at Jellyfish. Prior to this, they were with Sharp Communications as a Social Media Senior Account Executive from April 2016 to October 2017. There, they were responsible for managing a team of five Assistant Account Executives and overseeing budgets of $700k+. Biney also developed social strategies for clients in alignment with their business goals and provided recommendations on social platform objectives, messaging, content, community management, budget, KPIs, activations, and opportunities to partner with PR and influencers.

Before Sharp Communications, Biney was with imre as a Social Marketing Program Coordinator from September 2014 to April 2016. In this role, they were responsible for developing and managing social media programs for clients in the healthcare industry. Biney also created weekly reports to measure program effectiveness and provided recommendations for improvement.

Biney began their career as a Digital Strategist with The Forum Group in April 2014. There, they worked with clients in the financial services industry to develop digital marketing strategies. Biney also created monthly reports to measure program effectiveness and provided recommendations for improvement.

Prior to their career in marketing, Biney worked as an Analyst at Barclays Capital from September 2008 to July 2009. In this role, they were responsible for conducting research on potential investments and providing recommendations to clients.

Biney Singh has earned an MBA in marketing, business analytics, and economics from the New York University Stern School of Business. Biney also holds a bachelor's degree in finance and accounting from the University of Maryland Robert H. Smith School of Business. In addition, Singh has received certification from Twitter in cross-border advertising, getting started on Twitter, launch and connect, performance fundamentals, Twitter Flight School video, and Twitter for creatives. Biney is also certified by LinkedIn in LinkedIn marketing solutions fundamentals and LinkedIn marketing strategy, and by Facebook as a Facebook Certified Media Planning Professional. Finally, Singh holds a Lean Six Sigma certification from BNY Mellon.

Biney Singh reports to Shamsul Chowdhury, VP, Paid Social. They are on a team with Ryan McNamara - Paid Social Director, Madeline Judd - Paid Social Executive, and Ben Sheppard - Social Media Director.

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