George Light

George Light is the Analytics & Optimization Manager at Jellyfish. George has been with the company since August 2019 and in their current role, they are responsible for designing and documenting analytics tracking specifications across digital channels, including web, mobile apps, and microsites. George also manages the deployment, QA, and debugging of data streams and tags.

Prior to their current role, George was an Analytics Executive at Jellyfish from May 2019 to August 2019. In this role, they delivered technical analytics projects, including the configurations of analytics consoles and architecture design. George also provided strategic consultancy on data activation, structuring and platform setup.

Before joining Jellyfish, George was the Digital Marketing Executive at Jellyfish Connect from February 2018 to April 2019. In this role, they produced clear and detailed client-facing reports along with detailed analysis to identify areas of opportunity to improve website and marketing performance.

George started their career as a Digital Marketing Apprentice at Vox Pops International from January 2017 to February 2018. George then went on to work as a Supermarket Assistant at Waitrose from December 2015 to February 2017.

George Light's educational career includes attending Reigate College and The Beacon School (Secondary). George also has certifications from Contentsquare, Exponea, and Google in Advanced Google Analytics and Google Analytics for Power Users.

George Light reports to Vassilis Tourtouropoulos, Director, Optimization. They are on a team with and Taehan Lee - Senior Analytics & Optimization Manager.