Carina Ganias

As the Vice President of Marketing, Carina leads the Marketing team with a focus on driving growth and customer satisfaction. Carina is responsible for the integrated marketing strategy that involves digital marketing and demand generation, corporate communications, product marketing, competitive intelligence, customer advocacy, branding, as well as other strategic programs such as events and advertising. Carina’s approach to marketing incorporates collecting customer and industry insights and crafting effective strategies that solve institutional challenges and address the changing expectations within higher education.

During her time with Jenzabar, Carina has helped lead the company’s growth initiatives by optimizing and transforming its marketing efforts. She has led advances in public relations and awareness, reshaping Jenzabar’s identity as a visionary and transformative company. Carina has built strong relationships and rapport with key media, analysts, and other industry influencers.