Betsy Fife

Prior to working with Jerry DeFalco, Betsy managed the Advertising for a Fortune 500 company and worked for a prestigious, PR firm in Boston. At JDA, Betsy proved her skills as a hard-working, senior media buyer with the unique ability to pull off the impossible. In 2014, Betsy was named JDA’s VP of Media. She has a long list of responsibilities that include managing over $50 Million Dollars in annual spend for their clients.