Isabela Guedes de Sousa

Isabela Guedes de Sousa is a seasoned professional with extensive experience in digital personalization and customer relationship management. Currently serving as a Senior Analyst for Digital Personalization at JetBlue since September 2022, Isabela previously held positions as Team Lead and Senior Analyst for CRM at Enext, a Wunderman Thompson Company, from June 2019 to September 2022. Additionally, Isabela worked as an Analyst in CRM at Accenture from June 2017 to May 2019 and as an Analyst in Customer Experience at Uber in 2017. Early career experience includes an internship in Credit Default at Itaú Unibanco from July 2014 to July 2015. Isabela holds an MBA in Marketing from the New York Institute of Technology, a B.B.A. from Pontifícia Universidade Católica de São Paulo, and a certificate in Strategic Thinking and Analysis from Mount Saint Mary College.