Rachel Yu

Rachel Yu is a seasoned creative professional with extensive experience in creative direction and design. Currently serving as the Creative Director at JIA since August 2021, Rachel also holds the position of Independent Creative Director at Bloodgutsglory / Openmine Ltd. since February 2014. Prior roles include Creative Director and Art Director at Monopoly Design from April 2008 to February 2014, and Creative Director at Lan Kwai Fong Group. Rachel was the Owner of Openmine Ltd. from 2004 to 2010 and began a career in design at China Stylus Ltd and Cinoni. Rachel holds a BA in Advertising, Communications, and Psychology from Boston University, completed in 1999, and has a background from South Island School.