Sofia Edlund Yoo

Sofia Edlund Yoo has a diverse work experience in the field of content marketing, editorial management, and journalism. Sofia is currently working as a Content Marketing Lead at Jobbland since January 2023. Prior to this, they worked as a Senior Content Manager at Aftonbladet from June 2014 to January 2023, where they managed the Content team at Wellobe.se and was responsible for CRO, SEO, SOME, UX, CRM, and App development strategies.

Before Aftonbladet, Sofia worked as an Editorial Manager at Schibsted from December 2010 to May 2014. Sofia'srole involved supervising the editorial team at MediaUpdate and Minimedia, and they were responsible for business development and native content strategies for Aftonbladet, SvD, Blocket, TV4, and Youtube.

Sofia also has experience as a Founder and CEO at Red Challenge Media Group from June 2010 to February 2013. In this role, they coordinated a freelance group and was involved in marketing, sales, and content production. Sofia'sactions included writing articles, graphic design, and web development.

Sofia started their career as a Feature Reporter at Bonnier Magazines & Brands in January 2010, where they focused on travel reporting for "Allt om resor." Prior to this, they worked as a Local Reporter and Editor at Upsala Nya Tidning from February 2009 to August 2009, and as a Feature Reporter at First Publishing Group from April 2008 to September 2008, where they produced magazines such as InStyle, InTouch, Allt om PC, Poker Magazine, and Photoshop-guiden.

Overall, Sofia has a diverse background in content marketing, editorial management, and journalism, with expertise in various strategic areas such as CRO, SEO, SOME, UX, CRM, and native content development.

Sofia Edlund Yoo has a Master's degree in Journalism from Uppsala University, which they obtained from 2008 to 2009. Prior to that, they completed a Bachelor's degree in Media & Communication from Halmstad University, where they studied from 2005 to 2008. In 2019, Sofia attended the Schibsted Learning Lab for a short course on "7 habits of highly effective people." Similarly, in 2022, they enrolled in Cecilia Mortimer Coaching to pursue a course on "Growth and Leadership for Women." Aside from their formal education, Sofia also obtained a certification in "Google SEO Fundamentals" from the University of California, Davis in October 2022.