Lars Houben

Lars Houben is an experienced professional in account management and business events, currently serving as the Key Account Manager for Business Events at Johan Cruijff ArenA since March 2022. Prior roles include Account Manager positions at Equivalence and Anheuser-Busch InBev, as well as a City Marketeer for Regio VVV Hart van Noord-Holland, where Lars developed promotional activities for tourist destinations and managed social media campaigns. Earlier experience includes managing bar operations at Bras BV and interning at Sjaki-Tari-Us, focusing on fundraising and event organization for a foundation supporting mentally disabled children. Lars holds a Bachelor's Degree in Tourism and Recreation Management from Inholland University of Applied Sciences and completed educational studies at Amsterdam University of Applied Sciences and Oscar Romero High School.