Holly H. has a diverse work experience spanning various roles and industries. Holly currently serves as a Co-Founder at Allora, a drinks company that they started in 2023. Prior to this, Holly worked as a Strategy Director at John Doe, where they were responsible for strategic outputs for brands such as Guinness GB and Captain Morgan GB. Holly also headed the research division, Elsewhere, supporting brands in gaining community-focused insights.
Before their time at John Doe, Holly held positions at Platform13, where they worked as the Head of Strategy and later as the Head of Projects. In these roles, they worked with clients such as YouTube EMEA, Bumble UK, and Guinness GB, among others. At Platform13, Holly demonstrated a clear strategic focus while utilizing the company's full-service capabilities.
Earlier in their career, Holly worked at John Doe as a Senior Account Manager and Account Manager, leading projects for clients such as Absolut Global, Absolut UK, and Oatly. Holly also gained experience in creative strategy and managed junior team members. Holly's professional journey began as a Freelance Copywriter and they also had internships at International Talent Booking and BPI - British Phonographic Industry - Limited.
Overall, Holly has a strong background in strategy, research, and creative storytelling, with a focus on brands in the drinks industry.
Holly H. pursued a Bachelor's degree in English Literature from the University of York.
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