Anukriti Rai

Anukriti Rai has a strong background in brand and marketing, currently serving as Manager - Brand and Marketing at John Jacobs since April 2021, following roles as Assistant Manager and Management Trainee within the same company. Previous experience includes a live project focused on cultural analysis for Gen Z at Viacom18 Media Private Limited, ethnographic research with McCann Worldgroup's Truth Central, and a rural project with Jaipur Rugs aimed at digitizing the consumer journey. Anukriti has also interned at Lenskart.com, Dentsu Webchutney, and Ogilvy, engaging in various aspects of branding, digital marketing, and public relations. Academic qualifications include an MBA in Strategic Marketing and Communication from MICA and a BA in English Literature and Economics from Miranda House, University of Delhi.